The K-aesthetic strikes that perfect balance between looking effortless and looking put-together. It’s a pop culture wave ...

Korean names have conquered the world because of the immense popularity of K-dramas, K-pop, and Korean fashion. More and more ...

The pickleback (a shot of whisky followed by a shot of pickle brine) may have had its heyday in the 2000s, but pickle-forward ...

As a beauty editor who loves nail trends, one of my favorite things about the start of a new year is the wave of fresh nail ...

A new year is almost upon us and with it comes an array of exciting beauty trends for 2026. The industry experts have been busy using their forecasting prowess to predict the hair and makeup looks ...

In an enthusiastic and curious market for Korean culture, South Korean chefs are finding fertile ground for K-style pastries ...

So your annual trips to Korea and Thailand didn’t happen last year. As much as we hate to break this to you, it may not ...

A beauty editor rounds up the 10 biggest nail trends for 2026, with expert insight from the manicurist behind Kylie Jenner ...

Right now, beauty fans aren't just delighting in party makeup looks – they're already welcoming in the new season trends.

Flipkart's FlipTrends2025 report reveals Gen Z driving new discovery patterns and quick commerce becoming routine. Tier 2 and ...

JAY-Z and his investment firm, MarcyPen Capital Partners, are investing in Korean culture with the Hanwha Group ...