The executive behind M&M's says this is marketing's most overlooked skill

Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA ...

Your candy ads are about to get a lot more personalized, Mars says

Mars is using AI and consumer data to replace mass-market candy ads with personalized campaigns for popular candy brands like ...
CNBC

Halloween is candy's biggest holiday. Here's how Snickers maker Mars prepares for trick-or-treaters

Halloween is the biggest day of the year for candy makers such as Mars. The National Retail Federation predicts consumers will spend $3.6 billion on Halloween candy this year. Mars' candy portfolio ...
WIBW

Mars, maker of Snickers, to buy Cheez-It owner Kellanova for nearly $30 billion

(AP) - M&M’s maker Mars is buying Kellanova, the maker of Cheez-Its and Pop-Tarts, for nearly $30 billion in an effort to broaden its snacking portfolio and expand globally. Kellanova was created last ...
qz

Snickers maker Mars is buying Pringles maker Kellanova for $36 billion

Snickers maker Mars has agreed to acquire Pringles maker Kellanova (K) for $36 billion, the confectionary giant said in a statement on Wednesday. The sweet-and-salty deal, one of the largest in the ...
New York Post

Mars, maker of M&Ms and Snickers, uses cocoa harvested by 5-year-old kids in Ghana: report

Mars, the chocolate giant that makes M&Ms and Snickers, uses cocoa that is harvested by children as young as five years old in Ghana, according to a bombshell report. An unidentified whistleblower ...
Los Angeles Times

Mars, maker of M&M’s and Snickers, to buy Cheez-It owner Kellanova for nearly $30 billion

M&M’s maker Mars is buying Kellanova, the maker of Cheez-Its and Pop-Tarts, for nearly $30 billion, vastly expanding the number of household-name brands under one roof. Kellanova was created last year ...