When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

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A Minecraft Movie has generated $941 million in revenue at the worldwide box office, and it has also helped sales of the ...

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The Minecraft Movie left a cultural footprint—spawning viral memes, a Billboard-charting song, and even inspiring fans to bring live chickens to screenings. Few films can claim that kind of impact.