When NASCAR inked its massive $7.7 billion media rights deal set to kick off fully in 2025, fans expected big things. The post Has Amazon Prime Spoiled NASCAR Fans or Is TNT Really Bungling the ...

The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.

NASCAR return draws backlash for full-screen ads, missed moments, and tech issues. Fans demand better under the sport’s $7.7B media deal.