When you walk into Bath & Body Works or even Yankee Candle Store, most scents have a name that identifies the carrying scent.

Sam Doyle’s nail-biter of a win serves as something of a case study for people who might be interested in running for office ...

The Golden Globes came back from the brink of scandal. But the awards' suspect ethics haven't really changed, our columnist ...

Following the merger, FCB, DDB, and MullenLowe have been retired, while Omnicom retains BBDO, TBWA, and McCann as its three ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

In one popular YouTube video, an alleged flight attendant named Sophia warned passengers about TSA conducting "electronic ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

With Omnicom’s acquisition of IPG and WPP’s leadership overhaul reshaping the holding company landscape, Rethink’s Aaron ...

Argan boasts a record $3B backlog, 94% power-focused, supporting long-term revenue confidence despite recent revenue softness ...

If it seems there are more billboards advertising legal services on our highways and in our cities, it’s because there are. The number of radio spots and outdoor ads taken out by individual attorneys ...