When you walk into Bath & Body Works or even Yankee Candle Store, most scents have a name that identifies the carrying scent.

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Following the merger, FCB, DDB, and MullenLowe have been retired, while Omnicom retains BBDO, TBWA, and McCann as its three ...

The list was unveiled by the White House on Friday, which accused CBS News, along with The Boston Globe and The Independent, ...

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising to increase diversity in corporate boardrooms.

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

With Omnicom’s acquisition of IPG and WPP’s leadership overhaul reshaping the holding company landscape, Rethink’s Aaron ...

If it seems there are more billboards advertising legal services on our highways and in our cities, it’s because there are. The number of radio spots and outdoor ads taken out by individual attorneys ...

Four decades after their first posters appeared in New York, the Guerrilla Girls are still using data, humor and shame to ...

Made for Rs 9 crore, this film stayed shelved for 3 years, even Madhuri Dixit couldn’t save it, Karisma Kapoor’s rejection ...