Starting in 2025, Amazon Prime Video has begun showing more advertisements on its service (via THR).In 2024, Amazon suddenly added ads to the accounts of all Prime Video users.

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to ...

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, ...

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.

As other services have embraced ads and the streaming market has matured, though, Amazon seemingly sees an opportunity to increase the number it shows. Because Prime Video is included in a Prime ...

While Amazon hasn’t officially confirmed an increase in the frequency of ads shown on Prime Video, AdWeek reports that Prime Video’s ad load has “gradually increased to 4 to 6 minutes per ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per ...

Nevertheless, more ads on Prime Video are hardly welcome, and the cynic in me does have to wonder whether that six-minute per hour ratio will increase further in the months or years to come.

Notably, Amazon never directly informed subscribers of the ad increase. Kelly Day, VP of Prime Video International, did tell the Financial Times late last year that Prime Video’s ad load was set ...

Amazon Prime Video users on the ad-supported tier may be seeing an increase in number of ads. Quoting an email sent by Amazon representative to an ad buyer, an Adweek report says that the Amazon ...