For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

Have you ever wondered how a robot navigates a cluttered room or how a drone maintains its altitude with pinpoint accuracy? The secret lies in the tools used to measure distance, an often-overlooked ...

The Interactive Advertising Bureau (IAB) this morning unveiled a new media audience-measurement initiative focusing on the role artificial intelligence (AI) can play in advancing the state of the art.