Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming interfaces (APIs,) with Shopify as the inaugural integrated partner.

Last September, Roblox announced that creators would soon be able to sell physical items in experiences thanks to a partnership with Shopify. Now, Roblox is making that integration available to ...

The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first ...

Roblox is further blurring the line between ... as items for purchase within existing virtual stores through a partnership with Shopify, where products previously had only been available for ...

he’s expected to start selling merch soon through his upcoming Roblox experience. In addition to the Shopify partnership, Roblox is also rolling out a new Approved Merchandiser Program.