For decades, “omnichannel” has been one of pharma’s favorite buzzwords. We built journeys, added digital touchpoints, and invested heavily in data. On paper, it looked like progress. In practice, most ...

In today's digital age, most of us suffer from information overload in some way. In the pharmaceutical world, our customers and stakeholders are certainly overwhelmed with communications and data from ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

Kourtnee covers TV streaming services and home entertainment. She previously worked as an entertainment reporter at Showbiz Cheat Sheet, where she wrote about film, television, music, celebrities and ...

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