Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding ...

Tickets for assigned seating will go on sale next week as the airline continues to shed the features that once made its brand ...

The big changes at Southwest Airlines continue. The company has rolled out another pivotal step in its transformation, which ...

Southwest Airlines unveils big changes: assigned seating, red-eye flights & premium options, aiming to boost revenue by $1.7B in 2026.

As Southwest begins to operate with assigned seating on Jan. 27, the airline said it will also begin a new group-based boarding process. "Our customers want more choice and greater control over their ...