The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

A recent addition to the Sprite roster has been such a success that it is now here to stay. A limited edition of the Coca-Cola drink Sprite has proved so popular with consumers that it has been bumped ...

Coca-Cola is launching BodyArmorLyte, Honest Tea, and Vitaminwater in India this summer amid early heatwaves. The company ...

The soda offers a cherry-lime flavor and unique cooling sensation that has won over both Sprite fans and former skeptics. Now ...

Cola's Thums Up was the first brand from the company's stable to become a billion-dollar brand in 2021, followed closely by Sprite in 2022. Maaza crossed the billion-dollar mark in 2024 ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Social media users spotted Sprite Tropical Mix back in stores and the early 200s nostalgia starting hitting hard.

The soda brand recently confirmed its Sprite Chill was becoming a permanent flavor after it was named last year's top-selling Coca-Cola innovation in North America. 'We decided to make it part of ...