I'm addicted to TikTok's weird little games. That's a good thing for its ads business.

TikTok recently added mini games to its US app. I got hooked and learned a lot about advertising.
Forbes

Why Starting A TikTok For Your Business Could Be A Mistake

The buzz around TikTok is loud, and for good reason. It’s the dominant player in short-form video, and short-form video is the dominant content type in general and in content marketing. All the talk ...
Los Angeles Times

TikTok secures its future in the U.S. with agreement for new joint venture

TikTok and ByteDance have signed binding agreements to create a U.S. joint venture majority-owned by American investors, ending years of uncertainty about the app’s future in the country. Oracle, ...
Forbes

8 Smart Ways To Use TikTok Hashtags And Grow Your Audience

One of the easiest and most straightforward methods of growing an audience on TikTok is to use hashtags. While it’s possible to gain traction for your videos without using TikTok hashtags, they do ...
The New York Times

He Sold His Likeness. Now His Avatar Is Shilling Supplements on TikTok.

Welcome to a new era of commercial work fueled by generative artificial intelligence. By Sapna Maheshwari Scott Jacqmein, a 52-year-old actor in Dallas, fields one or two texts a week from ...
The New York Times

How TikTok’s Parent, ByteDance, Became an A.I. Powerhouse

A set of popular apps helped China’s ByteDance develop a key component of advanced artificial intelligence: information on how a billion people use the internet. By Meaghan Tobin Reporting from Taipei ...