John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...