Microsoft has scaled back and lowered Game Pass subscription prices, sacrificing a major franchise to begin rebuilding trust ...
Following on from a busy few months with Asha Sharma in place, Microsoft announced a reversal in its Xbox Game Pass strategy; ...
The new heads of Xbox have signaled a major change for the brand, including new priorities and a "new north star" in the form ...
New Xbox boss Asha Sharma has been working quickly to fix the broken vibes around the platform. That’s included new messaging ...
Microsoft CEO Satya Nadella has addressed recent changes to Xbox, confirming the company is shifting its strategy following ...
Microsoft Gaming CEO Asha Sharma announces a price change to Xbox Game Pass' Ultimate tier, but at the cost of losing a big ...
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Xbox CEO knows there's "work to do" to win players back, as Microsoft boss recommits to "core" fans
Xbox is angling for a Renaissance moment, as Microsoft's leading lights look to return the iconic brand to its roots and win ...
Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...
Xbox is shifting its strategy with Game Pass price cuts and hardware upgrades while PlayStation introduces a controversial 30 ...
Xbox plans cheaper Game Pass and stronger Gen9 consoles, but still avoids confirming exclusives strategy as leadership weighs ...
Xbox CEO Asha Sharma and CCO Matt Booty confirm the company is reconsidering its recent move away from exclusive first-party ...
Following Microsoft's huge Xbox Game Pass price drop last week, industry analysts have reacted to the cut and say they believe it will lead to growth.
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