Meghan Markle has rebranded her lifestyle venture, previously known as American Riviera Orchard, to the new name “As Ever.” ...

On Tuesday, the Duchess of Sussex revealed that she was renaming her lifestyle brand from American Riviera Orchard to As Ever ...

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

Meghan Markle is sending a signal of "panic" as the Duchess of Sussex enters a "critical" stage, a brand expert has claimed.

Meghan Markle’s brand name was changed from American Riviera Orchard to As Ever to reflect the expansive nature of the brand, ...

Well over a month after launching her personal Instagram, Meghan Markle is now following one account: As Ever. The Duchess of ...

The name derives from a nickname for Santa Barbara, where Harry and Meghan reside. Trademark filings for the company revealed ...

Meghan Markle has been forced into her latest "crisis pivot" as her new brand's logo triggers a legal headache. The Duchess ...

Meghan Markle's Instagram account @meghan reached a follower milestone in the weeks since launching at the start of 2025. All about the page's accomplishment.

Actress Mindy Kaling is peeling back the curtain on her close friendship with Meghan Markle - and even revealed what the ...

Meghan’s Markle’s company rebrand has hit another snag — this time with a family-run NYC clothing brand. One day after the ...

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...