Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

As Ferrero buys WK Kellogg for $3.1B, Battle Creek braces for change while officials hope the hometown cereal maker’s roots ...

Fererro Group, the Italian candy maker known for Nutella, is buying WK Kellogg for a whopping $3.1 billion. “We want the ...

BATTLE CREEK - The faster they finished, the sooner they would get to head to the 'world's longest breakfast table' to grab some cereal. That seemed to be the strategy for several of the winners ...

BATTLE CREEK, Mich. — There is much to celebrate in the Battle Creek community this weekend. Coinciding with the Battle Creek Cereal Sale was the Cereal Parade, which began and ended at the Kool ...