Ushering in the Year of the Snake, China's Spring Festival 2025 has set a new record for box office during the annual holiday period. Total Mainland grosses reached RMB 9.51B ($1.3B) from January 28-February 4.

China's film market enjoyed a record-breaking Lunar New Year, amassing a staggering RMB9.51 billion ($1.31 billion) in total box office revenue over the seven-day holiday period ending Feb. 4, according to a new report from Maoyan Research Institute.

The film tech company rode the China Lunar New Year ticket sales hitting its own record high of $1.3 billion on the strength of local releases like 'Ne Zha 2.'

There are more box office records for Imax coming out of the just-concluded Chinese New Year holiday with the company notching its biggest ever haul for the annual period. Grossing $53M, Imax exceeded its previous record of $34M,