Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

Google's parent company reports earnings after the close. Here's a look at Q2 2025 earnings for Alphabet- google's parent ...

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Google persuaded a judge on Thursday to delay a Texas jury trial over the technology giant’s digital advertising practices, ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

"The BADBOX 2.0 botnet compromised over 10 million uncertified devices running Android's open-source software (Android Open ...

The phrase that best sums up Google's future is that advertising is no longer designed, it's trained. With AI, ads optimize themselves ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Google is testing a new format for ads displayed in Gmail Gmail shows users tailored ads in the Promotions tab A video ...