Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

Google's parent company reports earnings after the close. Here's a look at Q2 2025 earnings for Alphabet- google's parent ...

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Google persuaded a judge on Thursday to delay a Texas jury trial over the technology giant’s digital advertising practices, ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Holostenko & Partners is a digital marketing agency specializing in performance-driven Google Ads, SEO, and analytics. With ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

"The BADBOX 2.0 botnet compromised over 10 million uncertified devices running Android's open-source software (Android Open ...