Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...
Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...
Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...
The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
Just in time for the Eagles-Chiefs Super Bowl on Fox on Sunday, Nielsen has increased its out-of-home measurement to now ...
A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U ...
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...