The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...