MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

The brand welcomes a new member to its cult-favorite family of primers along with a limited-edition dewy cream blush.

“I’ve always found one of the best parts of getting a facial is the ambience of the room. If you’ve ever been to a spa, ...

Alli Webb is back in the hair category, but the perfect blowout is out. Instead, the Drybar cofounder’s new hair brand, Messy ...

“As our first ever sports partnership in the US, working with the DCC is the perfect opportunity to introduce the magical ...