Shein is partnering with Reliance to re-enter India, a strategy which, if proven viable, could set an example for startups grappling with the China backlash amid rising geopolitical tensions.

Downloads for Shein India nosedived from 50,000 a day shortly after its launch in early February to 3,311 in early April, according to AppMagic, a U.S.-based app performance tracker.

The Shein India app, re-launched by Reliance Retail, has skyrocketed to over 2 million downloads and offers 20,000+ fashion ...

The company later moved to Singapore. Shein crept back into the Indian market in 2021 through Amazon (AMZN), which included it as a seller for the Prime Day festival.

Why was SHEIN banned in 2020: Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with ...

The Shein India app has been downloaded 2.7 million times across Apple and Google Play stores, averaging 120% on-month growth since its launch, data from market intelligence firm Sensor Tower showed.

Shein must surrender all data of Indian customers and control of its local operations to its partner, Reliance Retail, and keep operations fully local to re-enter the Indian market, according to ...

Shein has entered a long-term licensing deal with Reliance to sell products manufactured and sourced in India, according to BBC. The new app is offering dresses as low as Rs350 (£3).

Shein seen boosting Indian manufacturing as U.S.-China trade war shakes up supply chains By Karen Gilchrist, CNBC • Published June 9, 2025 • Updated on June 10, 2025 at 5:26 am ...

Shein, an online retailer that competes with Zara and H&M (HNNMY), was banished from India in 2020 as the government banned dozens of Chinese apps in the wake of deadly border clashes that left at ...