Dive into AdExchanger's Scott Boos coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

For smaller, independent CTV publishers, reseller crackdowns look less like a clean-up and more like yet another revenue ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.

Dive into AdExchanger's Q4 2025 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Project Eidos coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...