Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles ...

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of Interpublic Group following the group's annual results for 2024. In a results ...

Karen Ho, former CEO at Initiative China, has joined Stagwell's media agency Assembly as managing director for the Greater China region, effective immediately. Reporting to APAC CEO Richard Brosgill, ...

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?