The Pop-Tarts Bowl has garnered its share of attention since adding the snack brand as a title sponsor in 2023. Kansas ...

Ohio State AD Ross Bjork indicated that the school did not issue a ban on Barstool Sports’ Dave Portnoy from appearing inside ...

Los Angeles Lakers PG Luka Dončić is coming to Blizzard Entertainment’s Overwatch 2 in a first-of-its-kind promotion for the ...

The Aug. 26 edition of the SBJ College newsletter reports on the Pop-Tarts Bowl connection in the Week O Aer Lingus College ...

The Chiefs' practice jerseys have a new corporate brand patch, construction firm Burns & McDonnell. The space had been vacant ...

The deal is U.S. Soccer's 12th with a new partner since bringing its commercial rights in-house in 2023 and makes Purina its ...

The Pinault family has reached out to potential buyers of Puma after the German sports brand lost about half of its market value in the past year.

The Tour Championship wrapped up a strong FedExCup Playoffs for the tour. The opener at the FedEx St. Jude Championship was ...

Two of the NFL's newest owners, the Washington Commanders' Josh Harris, and the Denver Broncos' Greg Penner, are getting more ...

The Pittsburgh Penguins are relaunching the team’s HOF with 10 key figures in the history of the team over the next three ...

NHL Deputy Commissioner Bill Daly said the 2028 World Cup will feature eight teams, with the first iteration made up of ...

Wake Up Barstool” will be the name of the new morning show on FS1 done in conjunction with Barstool Sports. The two-hour show will debut Sept. 2 and air weekdays from 8-10am ET and feature ...