Kellogg’s launches second phase of £12m ‘See You in the Morning’ with OG rooster
The work by ad agency Leo Burnett encompasses a series of bold out-of-home activations across Europe.
B2B marketing’s big shift: What Davos taught us about connecting with people
We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...
Dry January is the perfect time to reimagine client engagement
Max Gethin, brand and marketing lead at Wonder, explores how to build better client relationships without resorting to boozy ...
Ad of the Day: Actimel poster shows the ravages of winter on the body
By mimicking the damage that cold, wet and windy conditions can wreak on a poster, the cultured yogurt shot brand highlights ...
Mississippi GDP outpaces UK. Could more enthusiastic embrace of AI change trajectory?
While Britain lags behind and Europe wrestles with regulation and high energy costs, the US surges ahead, powered by Big Tech and AI. With the gap between the two widening, Europe faces a stark choice ...