Behavioural science: The study of human decision-making, incorporating insights from behavioural economics, social psychology, and other related disciplines. System 1 decision-making: As coined by ...

In early 2020 Lynx had a challenge. Views on dating and masculinity have undergone a radical shift since the brand's heyday in the early 2010s and Lynx hadn't quite found the sweet spot that resonated ...

Oreo is a well-established global brand with a legacy of over 100 years. In a highly competitive biscuits market, Oreo's objective was to reinstate the brand's promise to strengthen its play by ...

WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...

Conversational AI has evolved beyond simple chatbots to include multi-channel systems, offering brands new ways to create personalized and immersive customer experiences. Until recently, ...

Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

The popularity of esports is rising, and brands are starting to recognise its potential as a powerful marketing tool, particularly for reaching younger generations. Last year was big for esports. And ...

Companies are bolstering supply chains in the face of disruptions like unpredictable weather and geopolitical instability. Several countries are ramping up regulations around the advertising of less ...