Ferrero, Kellogg
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July 10 (UPI) -- Italy's Ferrero will acquire U.S. cereal maker WK Kellogg in a $ 3.1 billion deal, the companies announced Thursday. The agreement includes manufacturing, marketing and distribution of WK Kellogg's portfolio of breakfast cereals across the United States, Canada and the Caribbean.
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The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
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MLive - GrandRapids/Muskegon/Kalamazoo on MSNKellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’Officials are welcoming an Italian sweets company to town as it finalizes a mega deal to buy an iconic Michigan company that helped redefine breakfast. Ferrero Group — the makers of Ferrero Rocher, Nutella and a slew of other tasty treats — is set to buy Battle Creek-based WK Kellogg Co,