Earle, 24, took to TikTok to detail what she described as the "sweetest" gesture—however, followers were quick to warn her about the surprise.

To unlock the full benefits of creator partnerships, the best marketers are learning to treat creators as true creative partners.

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Will Dancing With the Stars ever see a completely new judging panel? The executive producer weighs in on the possibility of just that as the competition series gears up for Season 34, especially since ...

We are just one week away from our fifth annual creator economy event in Los Angeles!This year’s event, called The Future of Influence: What’s Next for Creators, Entertainment & AI, will bring ...

Alix Earle, a 24-year-old TikTok star turned mainstream celebrity ... media sensation to a broader media personality. Her growing influence landed her on the cover of Sports Illustrated and ...

TikTok star and New Jersey native Alix Earle has been announced as the newest cast member for Season 34 of "Dancing with the Stars." Earle, who grew up at the Jersey Shore, rose to fame with her ...

When we celebrate the influence of WAGs ... Back in April, Australian tennis pro Daria Saville made a TikTok about the lack of sponsorships she and other female pros receive compared to tennis ...

Alix Earle has established herself as one of the world's top influencers on social media today, but her influence spans beyond "Get Ready With Me" videos on TikTok and party-centric vlogs that her ...

Article 41 co-founder Vickie Segar — who has worked with the TikTok star ... a phenomenon dubbed the “Alix Earle effect.” It’s no surprise that, due to her influence, she can charge ...

With over seven million followers on TikTok and nearly four million on Instagram, Alix Earle is busy channeling her influence into entrepreneurial endeavors, particularly SipMARGS, a ready-to ...