With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Mukesh Ambani takes big decision, JioStar plans to remove content from YouTube from…, decision taken due to… By clicking ...

Reliance Consumer Product Limited is also eyeing strengthening its presence in modern trade and other alternate channels such ...

Apart from Infosys, Tata Consultancy Services (TCS) lost Rs 35,801 crore, Hindustan Unilever (HUL) lost Rs 6,567 crore, SBI ...

Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance ...