With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Mukesh Ambani takes big decision, JioStar plans to remove content from YouTube from…, decision taken due to… By clicking ...

Reliance Consumer Product Limited is also eyeing strengthening its presence in modern trade and other alternate channels such ...

Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance ...

PepsiCo plans to double its revenue in India within five years, making "aggressive" investments to expand its capacity. India ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

In India, PepsiCo faces tough competition from its traditional rival Coca Cola, and more recently Mukesh Ambani-backed Campa ...

MUMBAI: In the sweltering heat of India's bustling metropolises, where street vendors hawk their wares amid a cacophony of ...

PepsiCo plans to double its revenue in India over the next five years, with aggressive investments in greenfield plants. The ...