ChatGPT has transcended mere market presence to become a cultural shorthand for AI assistance. However, with this triumph comes the challenge of maintaining brand identity amid genericization.

Apple has the world's most valuable brand, according to a study by Kantar Brandz. This is the fourth year Apple has taken top ...

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

Topping the list for the fourth year in a row is Apple, according to Kantar BrandZ. ChatGPT and Chipotle also made the list ...

The top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn ...

The global top 100 brands are now valued at a combined $10.7 trillion. Kantar’s BrandZ report for 2025 crowned Apple as the ...

According to Kantar’s BrandZ report for 2025, the Apple name is the most valuable brand on Earth with a valuation of $1.29 ...

In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion, Apple has once again led the ...

BrandZ report values the world's top 100 brands at $10.7 trillion, using a combination of financial performance and consumer ...

Learn how AI tools like ChatGPT can help photographers streamline workflows, attract clients, and elevate their marketing ...