Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

The virtual artist behind Larson Design (aka "lars_o_saeltzer" on social media) brings his CGI vision of the all-new 2027 ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.

Why Is Jaguar’s Rebrand So Controversial? Jaguar first teased a dramatic company rebrand in a 30-second advertisement last month after wiping its social media accounts clean.

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking questions about the brand's future direction.

Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.