It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley’s Pride-inspired sneaker drop, celebrated gymnast ...

Arguably the world's most recognisable luxury clothing brand and European football's most celebrated club have joined forces ...

The Fanatics CEO sits down with Boardroom’s Rich Kleiman to discuss the driving force behind the company’s inaugural Fanatics ...

Spend enough time talking to the the Philly-born businessman and you'll quickly discover his passion for Fanatics.

Basketball Hall of Famer Dwyane Wade and NBA All-Star D'Angelo Russell have invested in KICKS CREW as partners and athletes.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.