Three people were injured — two critically — when a car crashed into the side of a downtown Pismo Beach motel on Wednesday night. According to a San Luis Obispo County Fire Department post on X, a ...

Pismo Beach is looking to get all the city’s businesses on the same page by enforcing a license requirement — but some business owners say the burden is too heavy. Since its incorporation in 1946, ...

PISMO BEACH, Calif. (KEYT) - Business property owners in Pismo Beach are raising their voices against recent aggressive enforcement of licensing ordinances, which they disagree with. They seek an ...

A one-of-a-kind Pismo Beach restaurant is heading for closure this year, but it’s not because of a lack of business — it’s due to a mistake by the city. Sunsets at Pismo Beach is unlike most ...

SANTA BARBARA, Calif. – It’s just about that time of year to look forward to fall events, and Pismo Beach has many notable ones on the calendar. Emma Rhoads from TJA Advertising and Public Relations ...

A video posted on Aug. 13 on TikTok documented a Pismo Beach lifeguard rescuing a surfer who appeared to be caught under the pier, gaining the attention of over 100,000 viewers on the platform. On ...

Pismo Beach is calling, and this spring is packed with exciting events celebrating our coastal beauty, culinary excellence, and marine conservation. Whether you’re a foodie, a wine lover or an ocean ...

Kraken Coffee Co. has closed its downtown Pismo Beach coffee shop — but its owner plans to return in the spring in a new location. Owner James Whitaker said the closure was because of high rent from ...

Since its inception in 1946, the Pismo Beach Clam Festival has become one of the Central Coast’s most beloved traditions, drawing generations of families and visitors alike to the iconic shores of ...

Is Santa Barbara the best beach town along the Central Coast. Being slightly prejudiced, I’ve always thought so. That is, until my wife and I spent a weekend at Pismo Beach. I’ve probably driven by ...

Pismo Beach, a classic beach town, is alive and well with the sights and sounds of celebration. Pismo Beach, which was once “Clam Capital of the World,” still holds a clam festival every October. And ...