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Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

From the return of Resident Evil to a new Mass Effect-style Expanse game and an Xbox-branded handheld, these are the biggest trailers from across the Summer of Gaming.

Amazon’s streaming service, Prime Video, has quietly doubled the amount of advertising shown during its content, according to an exclusive report from Adweek.

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If you’re already fed up with the amount of ads you see on the Amazon Prime Video streaming service, there could be a reason. Amazon has quietly begun running twice as many ads between movies and TV ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.