A publisher increases traffic by 40% over six months. More people visit the website. And more pages are viewed. This should increase the revenue too, right? Then the monthly report arrives. Traffic is ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

B2B marketers are doing well for the most part. But they are getting in their own way when it comes to data, judging by a study from Anteriad, conducted by Ascend2. The group identified as Data Heroes ...

Fox’s platform now enables agent-to-agent negotiation and automated activation for linear TV ad spots and schedules, ...

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

Earnings call Lamar delivered Q1 2026 results above internal expectations, with consolidated revenue up 3.9% YoY (acquisition-adjusted) and AFFO per share rising 7.5% to $1.72. Management affirmed ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...