Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

The big picture: Microsoft has spent the past few years rushing to answer the potential threat that Valve's Steam Deck and SteamOS present to Windows. At this year's Game Developers Conference, ...

"Xbox mode" (formerly Xbox Full Screen Experience) is here to replace your console. Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team ...

Microsoft Gaming's new CEO, Asha Sharma, has only been on the job for a short period of time, but she's already made a big announcement. The next Xbox console is codenamed Project Helix, and it's ...

Microsoft has a name — or at least a code name — for the next-generation Xbox console: Project Helix. The working title for the company's Xbox Series X successor was announced Thursday by newly ...

Project Helix has been confirmed as the codename for Microsoft's next-gen Xbox gaming console. Credit: Nikolas Kokovlis/NurPhoto via Getty Images After a big shakeup at Microsoft's gaming division, ...

A dramatic prediction about the future of Xbox has been making the rounds online, claiming the brand could slowly fade away following recent leadership changes. The comments came from Seamus Blackley, ...