Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Roblox's stock surges on growth and cash flow improvements, but slowing growth and cost concerns may pressure valuation.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Shopify shares benefit from strong merchant growth and AI tools, but stretched valuation and fierce competition remain a ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.