Brandy Melville sues Temu for selling counterfeit apparel, alleging trademark & copyright infringement. Follows a similar ...

Shein shoppers in the U.S. are facing steep price hikes after a key tariff exemption ended. The policy shift, part of Trump’s ...

Fast fashion is facing increasing criticism for its environmental impact and economic consequences, including job losses in ...

Temu and Shein are pivoting to Europe as their business in the U.S. takes a major hit from unfavorable trade policies. But the China-founded budget e-commerce apps may not receive a warm reception ...

A report from the European Parliament revealed that the majority of unsafe and illegal products shipped into the EU come in ...

Temu’s monthly active users dropped 51% to 40.2 million users across the U.S. between March and June. In that same timeframe, Shein saw a 12% drop in monthly users to 41.4 million, according to ...

As Trump’s latest trade war and tariff policies roll out, low-cost Asian retailers Temu and Shein can find ways to succeed ...

Shein’s advertising in the U.S. has remained more stable than Temu, with the number of new commercials most days this year being anywhere between dozens to a few hundreds, according to ...

Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

As Trump’s latest trade war and tariff policies roll out, low-cost Asian retailers Temu and Shein can find ways to succeed amid targeting, retail experts say. Skip to content.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.