Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding process changes.

Tickets for assigned seating will go on sale next week as the airline continues to shed the features that once made its brand ...

Southwest Airlines unveils big changes: assigned seating, red-eye flights & premium options, aiming to boost revenue by $1.7B in 2026.

As Southwest begins to operate with assigned seating on Jan. 27, the airline said it will also begin a new group-based boarding process. "Our customers want more choice and greater control over their ...