Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Assigned seating option becomes available for flights starting January 27, 2026 Customers can select Extra Legroom, Preferred ...

Southwest estimated that the changes would add $800 million to its profits before interest and taxes in 2025 and $1.7 billion ...

Southwest's open seating policy and the offer of two free checked bags initially set it apart from its larger, more ...

Southwest Airlines announced Monday that the open-seating option that set it apart from competitors only has a few months left.

Southwest Airlines customers will have the option to select their seat at the time of booking, starting Jan 27, the company ...

Southwest Airlines has unveiled the timeline for when its new assigned seating policy will take effect.Customers can select ...

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...