Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

In an AI-driven era when some big brands are ditching midlevel staff, Starbucks is trying something to revive its fortunes.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

On the latest episode of The Deal with Alex Rodriguez and Jason Kelly, the NBA legend-turned-businessman describes his cornerstone investments.

By putting their people first, Starbucks is making an investment that should pay off over time.

Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief executive officer (CEO) Brian ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks is stirring the pot in China, seeking a minority-stake sale to bolster its struggling yet sprawling operation. CEO ...

BTIG analyst Peter Saleh noted last year that Starbucks has invested more than $400mn a year — or between 20 and 25 per cent ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

The coffee chain will deploy the OpenAI-powered tech in 35 stores before rolling it out nationwide in the fall.