The Los Angeles Organizing Committee for the 2028 Olympic Games is steadily pushing toward its $2.5 billion domestic ...

Cosmetics, a brand from e.l.f. Beauty , is speeding into NASCAR's Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine ...

NBCUniversal made an offer to the MLB to scoop up the broadcast package of regular season and playoff games that ESPN is ...

NEW YORK — Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and ...

Comcast Advertising, the advertising division of Comcast, announced a new AI creative platform that gives brands “an easy way to build TV-grade ads to reach audiences across the premium … The post ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

The NBA and Gatorade have extended their four-decade partnership for another eight years, while simultaneously expanding the brand’s sideline presence to include all playoff and NBA Finals games.

Gatorade partnership another eight seasons...Continental Tire renews 15-year-old MLS partnership...Disney signs onto F1 ...

Boot Barn, the largest western and work wear retailer in the nation, will continue their partnership with Richard Childress ...

Austin Dillon and Richard Childress Racing have secured an extended partnership with a sponsor and an expansion into the ...