Google has launched a new Gemini AI Ultra AI subscription that costs $250 per month: Here's what you get from the most expensive tier.

Google has announced a new AI subscription plan with access to the company’s most advanced models — and it costs $249.99 per month. The new “AI Ultra” plan also offers the highest usage limits across Google’s AI apps, including Gemini, NotebookLM, Whisk, and its new AI video generation tool, Flow.

During Google I/O 2025, Google announced a new AI subscription plan. It's wildly expensive, but gives you access to the company's best generative AI models.