A new poll has revealed a stark disconnect between social media outrage and public opinion regarding the viral Sydney Sweeney ...

American Eagle faces fallout after launching a new "tone deaf" campaign featuring Euphoria star Sydney Sweeney, with shoppers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Per Newsweek and Social Blade, American Eagle has gained over 142,700 followers on Instagram in the last month alone, a large ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

Sydney Sweeney has admitted she had "no idea what she was signing up for" now that she's reached a level of fame where she seemingly creates a new ...

Dr. Phil McGraw has expressed his support for actress Sydney Sweeney amid her American Eagle advertisement controversy.