Intelligent products were on full display during the game, but they all took different approaches in marketing.

You think it’s spam when someone’s like, ‘Hello, I am so and so from Google, I would like to make a commercial for you.’ And ...

A Nebraska Sandhills ranch, and its eye for AI, is to be featured in a Super Bowl ad during Sunday's faceoff between the Chiefs and Eagles.

On Friday before the big game, Perplexity CEO Aravind Srinivas announced in a post on X that users would be given a chance to win $1 million during the game. All they had to do was download the ...

1. Rocket Mortgage invested in a 60-second spot, and the message was, indeed, a winner.

State Farm, Google, and Frito-Lay all had to shift Super Bowl ad plans this year, which creatives say is easier with ...

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

Meta's confusing smart glasses ad traded too heavily on star power and bad humor, while Gemini and ChatGPT focused on AI's potential and heart.

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

History will remember last night’s Eagles triumph in the Super Bowl as one of the more lopsided wins in the history of the ...

A few local companies either appeared in or helped produce some of the ads viewed by millions across the world on Feb. 9 ...

The solar firm is part of Google’s “50 States, 50 Stories” campaign, and the ad about it ran on Fox Arizona channels during the football game.