Chains such as AMC, Harkins and Cinemark will be selling popcorn buckets, some with Toothless plushies, at prices ranging from $15 to $40-plus, based on spot checks of Southern California theaters and merchandise posted on their websites. Merch includes T-shirts, tumblers and standees.

How to Train Your Dragon — a live-action reimagining of the original animated film seris — premiered on June 13, bringing the epic story of friendship, loyalty, and forgiveness between dragons and Vikings to the big screen.

Gerard Butler hopes Cate Blanchett will return to the role of Valka in the live-action How to Train Your Dragon 2, after the successful first remake.